« Back | Press release: September 24, 2012

Putnam Investments Launches ‘Advisor Tech Tips’ Blog to Encourage Optimal Use of Leading Technologies in Building a Financial Advisor Practice

Putnam to Create Expanding Library of Tips to Help Advisors Navigate a Range of Current Technology, Including Apps, Mobile Devices, and Social Media

As mobile technology and social media continue to evolve at an extraordinarily rapid pace, Putnam Investments is seeking to help the financial advisor community better understand, adapt, and fully leverage the many new resources available to help build their practices and serve clients. Today, the firm officially launched a dynamic library of videos, articles, and infographics at www.advisortechtips.com, containing useful vignettes on topics such as optimizing the use of iPads, merchandising apps, and strengthening one’s presence on LinkedIn, all designed to shorten the learning curve for advisors.

The latest practice management offering from Putnam builds upon the firm’s ongoing strategy to utilize leading technology, including web-based and mobile capabilities, to further help financial advisors and their clients achieve their financial goals. Last week, the firm was recognized by kasina as having the top-rated website in the asset management industry for financial advisors.*

“There have never been more resources available to the financial advisor community to help them comprehensively serve their clients and build their practices,” said William T. Connolly, Head of Global Distribution, Putnam Investments. “At the same time, we recognize that advisors have incredible demands on their time and energy — and could benefit from quick, easy-to-access, ongoing education on highly useful elements of mobile technology, software, and social media.”

The financial advisor community will now have access to a wide array of insights that distill the essence of key practice-building topics, including:

  • 10 Must-Have Apps for Every Advisor,
  • 5 Ways to Optimize Your LinkedIn Profile,
  • Comparing Funds on FundVisualizer®,
  • Twitter as a Listening Tool,
  • Using LinkedIn as a Prospecting Tool, and
  • Using an Infographic with a Client.

In conjunction with the launch of the blog, Putnam has developed a new “Advisor Tech Tips” LinkedIn Group, creating a forum for information and discussions for financial advisors and investment professionals around technology and social media as growing aspects of practice management.

“Technology and social media are changing the way financial advisors and investment professionals build their businesses, from prospecting to communicating to actually serving clients,” said Mark J. McKenna, Head of Marketing, Putnam Investments. “The Advisor Tech Tips Blog and LinkedIn Group provide actionable, real-world tips to help financial professionals comprehend and navigate this rapidly changing landscape.”

Putnam’s Commitment to Financial Advisors

Since Robert L. Reynolds became Putnam’s president and chief executive officer in 2008, the company has deepened its commitment to financial advisors and launched a series of innovations and initiatives to meet the emerging needs of advisors and their clients. Putnam has emphasized the use of technology, especially the web, to provide advisors with the tools and information they need to assist their clients.

Last year Putnam launched a new website at www.putnam.com/advisor, dedicated to providing advisors with a dynamic, personalized experience. Among its many innovative offerings, the website features FundVisualizer®, an open-architecture portfolio modeling tool that enables in-depth evaluations of over 10,000 investment choices in real time, using more than 60 different selection criteria.

About Putnam Investments

Founded in 1937, Putnam Investments is a leading global money management firm with nearly 75 years of investment experience. At the end of August 2012, Putnam had $123 billion in assets under management. Putnam has offices in Boston, London, Frankfurt, Amsterdam, Beijing, Tokyo, Singapore, and Sydney. For more information, visit putnam.com.

* kasina surveyed sales executives representing a diverse set of twenty-six asset management and insurance firms in July 2012. Firms ranged in size from 19% with AUM greater than $100 billion, 46% between $30 and $100 billion and 19% less than $30 billion. kasina reviewed 48 asset management websites for financial intermediaries.

Investors should carefully consider the investment objectives, risks, charges, and expenses of a fund before investing. For a prospectus, or a summary prospectus if available, containing this and other information for any Putnam fund or product, call your financial representative or call Putnam at 1-800-225-1581. Please read the prospectus carefully before investing.