« Back | Press release: February 6, 2014
Putnam Investments' 'New ways of thinking' campaign to emphasize new drivers of investment returns in fast-changing market
2014 Awareness-Building Effort to Focus on Innovative Strategies to Help Clients Pursue Strong Risk-Adjusted Performance in a Transformed Investment Environment
BOSTON, February 6, 2014 — As markets face new challenges after last year's equity surge amid evolving changes in global monetary policy, Putnam Investments will re-launch its "New Ways of Thinking" campaign in 2014 — with a fresh emphasis on investment drivers that can help financial advisors and their clients pursue strong, risk-adjusted performance in fastchanging markets.
"Success in today's markets calls for new thinking not just in alternative investments, but in traditional fixed-income and equity investments as well," said Robert L. Reynolds, President and Chief Executive Officer, Putnam Investments. "Conventional wisdom about portfolioconstruction strategies needs to be questioned and, in many cases, revised. Investors today are looking for investment processes and structures to help them not only seek great returns, but also help curb volatility and mitigate downside risk.
"While actively seeking superior returns has always been important," Reynolds noted, "investors, advisors and consultants today know that the best chance of delivering such results depends on thinking beyond traditional style boxes, investing outside benchmarks and allocating risks as well as assets. These new ways of thinking, as we call them, are no longer optional or controversial: they are essential."
Putnam will spotlight how the evolving market environment should drive consideration of new types of portfolio construction, including combining traditional, benchmark-measured investments with non-traditional benchmark-independent strategies to help attain global diversification and downside protection amid uncertain markets. Additional topics will likely include:
- The four primary types of risk in bond markets that need to be actively managed
- Applying strong fundamental research to find new and different sources of equity return
- Incorporating dynamic flexibility, risk allocation, and low volatility strategies in investment portfolios
The Putnam awareness-building campaign will include a series of new print, direct marketing, and online advertising. The firm will also use a host of content-driven, multi-media vehicles — including social media, mobile and blogs — to communicate the increasing relevance of modern investment strategies.New Thinking for a New Era
Putnam kicked off the first year of its "New Ways of Thinking" campaign in 2013, to provide insight on challenges facing financial advisors and investors in a changed investment arena. Putnam has sought to encourage the marketplace to apply 'new ways of thinking' such as taking a more targeted approach to investing, pursuing the best ideas — wherever they are, and allocating risk — not just assets.About Putnam Investments
Founded in 1937, Putnam Investments is a leading global money management firm with over 75 years of investment experience. At the end of February 2013, Putnam had $133 billion in assets under management. Putnam has offices in Boston, London, Frankfurt, Amsterdam, Tokyo, Beijing, Singapore and Sydney. For more information, visit http://www.putnam.com.Putnam Investments Media Contacts:
All investing involves risk, including loss of capital.
Investors should carefully consider the investment objectives, risks, charges, and expenses of a fund before investing. For a prospectus, or a summary prospectus if available, containing this and other information for any Putnam fund or product, call your financial representative or call Putnam at 1-800-225-1581. Please read the prospectus carefully before investing.
PUTNAM SHAREHOLDERS CONTACT: 1-800-225-1581