« Back | Press release: November 20, 2013
Putnam Investments to launch advertising campaign in support of the U.S. ski team and U.S. snowboarding as they prepare to take on the world in SOCHI
New 'Performance in Motion' Campaign — Including Network TV Ads — Showcases Olympic Gold Medalist and Four-Time World Champion Skier Ted Ligety
BOSTON, November 20, 2013 — Putnam Investments today announced it will launch a multi-platform brand campaign, building on its association with the U.S. Ski Team and U.S. Snowboarding, as they compete in a demanding World Cup Series leading up to the start of the Olympic Games in Sochi in February, 2014. Click here to view the campaign
Appearing on network television and in print, digital and social media, the firm's newest "Performance in Motion®" campaign will kick off in earnest through broadcast advertising beginning November 29 with the World Cup alpine races at Beaver Creek, Colorado. The ads feature Olympic gold medalist and four-time world champion skier Ted Ligety, whom Putnam has sponsored individually since late 2009.
Putnam Investments President and Chief Executive Officer Robert L. Reynolds explained, "Ted and his teammates on the U.S. Ski Team and U.S. Snowboarding represent values that transcend their sport: tireless dedication to excellence, unyielding commitment to preparation and ongoing improvement, and a relentless drive to succeed at the highest level — competing against the best in the world. These are traits to which we all aspire and that we are actively seeking to communicate in our new brand campaign."
Mark McKenna, Head of Global Marketing at Putnam Investments, indicated that the new campaign is part of the firm's broader "Performance in Motion" sports marketing strategy to align its brand with teams and athletes that resonate with the firm's advisor, institutional and investor audiences, and who best personify Putnam's results-oriented philosophy and values.
McKenna explained that the campaign, which includes network television ads, print and digital media and use of social media, will run up to the cusp of the Sochi competition – when United States Olympic Committee guidelines require a "quiet period" – and resume at itsconclusion.
Building upon its marketing partnership with Ligety, in October 2010, Putnam announced it had become the exclusive mutual fund sponsor of the U.S. Ski Team and U.S. Snowboarding, supporting U.S. athletes in the sports of alpine, freestyle, and cross-country skiing, ski jumping, snowboarding and Nordic combined. Putnam's sponsorship is designed to help support American athletes as they prepare for the 2013/14 World Cup season and for the 2014 Olympic Winter Games in Russia.
About Putnam Investments
Founded in 1937, Putnam Investments is a leading global money management firm with over 75 years of investment experience. Earlier this year, the firm was named #1 out of 62 Mutual Fund Family by Lipper/Barron's based on the firm's 2012 performance across asset classes. At the end of September 2013, Putnam had $145 billion in assets under management. Putnam has offices in Boston, London, Frankfurt, Beijing, Amsterdam, Tokyo, Singapore and Sydney. For more information, visit putnam.com.