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Financial advisors and social media: Bullish or bearish?

Putnam Investments , 02/05/14


As part of the Putnam-sponsored survey of Financial Advisors' Use of Social Media conducted in partnership with FTI Consulting, advisors were asked if their use of social media had increased or decreased year-over-year.

Of respondents using social media for business purposes, 75% said their use of the four leading social networks had increased.

Putnam-Social-Media-Survey

The research generated a surprising amount of candid feedback from advisors.

Scroll over each category for a sampling of comments from advisors whose use of social media has either increased or decreased.

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