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Be Interesting on LinkedIn

Putnam Investments , 6/17/2014


Your LinkedIn Summary is your elevator pitch to the world. It lets others know what your value proposition is, what sets you apart from your peers, and what you have to offer as a valuable professional connection.

Your LinkedIn Interests tell a different story. It tells the world who you are personally through your extracurricular activities. It’s an important aspect of your LinkedIn Profile that is often overlooked.

The fly fishers Here’s an actual InMail that illustrates the power of the LinkedIn Interests feature.

Acting on an online lead, the sender of the InMail researched the recipient’s LinkedIn Interests before responding. Not only are they both into fly fishing, but the sender actually took it a step further and asked for recommendations for fishing spots around Boston. Even if the recipient didn’t respond to the sales pitch, he would likely respond to the fishing request. Some bonds are stronger than business.


Expanding your Interests Displaying your interests is a key part of your LinkedIn strategy. When building your LinkedIn profile, add your interests under the Additional Info section.


A valuable relationship can be formed between a trusted advisor and a life-long client by sharing a common interest outside of money management, such as:

  • Golf
  • Wine
  • Dining
  • Travel
  • Giving back
The more specific you are, the better the opportunity to create more lasting connections. These are actual interests we found on LinkedIn:
  • Triathlons
  • Guitar building
  • A capella
  • Jewelry maker
  • Punk rock
Don’t hold back when listing your interests on LinkedIn. Birds of a feather tend to flock together!

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