The experience economy

The experience economy

Putting durable growth themes to work

This theme is based on a growing preference for experiences over material possessions. More consumers are seeking to spend money on live entertainment and events, luxury travel and destinations, or interactions within social communities.

We believe the appeal of experiences has become more widespread after the pandemic lockdowns in 2020.

This demand, combined with higher levels of personal savings, should help a number of businesses grow at above-market rates for an extended period of time.

STOCK
Airbnb (ABNB)

  • We believe Airbnb is showing accelerated market share gains over traditional accommodations, and we believe these gains will be durable
  • One key strength is the company's two-sided network serving both hosts and guests
  • Airbnb has impressive global reach (over 200 countries), and over 80% of traffic is direct and comes from unpaid channels.
EXPLORE MORE THEMES

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Digital
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5G connectivity and
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Viral
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Our philosophy is simple: growth potential, but make it durable.