Putnam Investments surveyed over 700 financial advisors to learn more about how they are using social media for business.
36% of financial advisors use Facebook
24% consider Facebook their primary social network
83% of advisors on Facebook gained new business through social media
$565 million is the amount of new assets attributed to social media use by all advisors naming Facebook as their primary social network
$641 million is the amount of new assets attributed to social media use by all advisors naming LinkedIn as their primary social network
Among advisors using social media for business. All data is from the 2014 Putnam Investments Survey of Financial Advisors’ Use of Social Media, which was conducted in partnership with Brightwork Partners LLC, and surveyed 729 advisors nationally who have been advising retail clients for at least two years. The online study was conducted in late July 2014.
Putnam Retail Management.