Keeping focused in all markets
Reassuring your clients in turbulent markets is just as important as helping them develop and maintain an investment plan.
Use these materials to:
Put market volatility in perspective
Keep clients focused on long-term goals
Stay invested
Bull markets have lasted longer than bear markets and have more than made up for periodic declines. The piece also outlines "three reasons to stay the course."
Don't miss the market's best days
Those who stayed fully invested over the past 15 years earned considerably more than investors who tried to time the market.
Market rebounds outlasted declines
The equity market has spent longer periods rising than falling. The piece includes data on the impact over time of halting an investment program or moving to cash.
Markets recover from crisis
When they're occurring, geopolitical crises unnerve the financial markets. But history shows that markets can bounce back and move higher.
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