Sample Prospecting Letter
Putnam Rollover IRA: IRA Procrastinators
(Note to investment representative: Retype this letter on your firm’s letterhead, 
which must include your FINRA member name, address, and phone.)

Date

Rollover Prospect
Address
City, State, Zip

Dear Investor:

If you’re like most people, you may have one or more retirement plans still with former employers, even though you left those jobs years ago. Keeping track of multiple retirement accounts can mean more than just additional paperwork and fees; it may mean you’re not properly diversified. 

I can assist you with consolidating your old retirement accounts into a single Rollover IRA that will keep your money accumulating tax deferred. Having all your accounts under one roof may also make it easier to keep your investment program on track. An IRA may even give you access to a broader range of investment choices, so we can find the mix of investments that is right for you.

I will call you in a few days to schedule an appointment. I look forward to assisting you.

Sincerely,

Your name and title