Advisor Tech Tips

Stay on top of trends in mobile technology, software, and social media.

Getting ahead with LinkedIn Sales Navigator

August 9, 2017

According to the 2016 Putnam Social Advisor Survey, 33% of advisors focusing on LinkedIn as their primary social network are paying for a premium account. Premium accounts are tailored to various segments (job seekers, recruiters, business professionals), and an ultra-premium Sales Navigator membership unlocks and customizes delivery of LinkedIn’s rich data. Among advisors using a premium version, 88% are using Sales Navigator. Advisors using Sales Navigator are reporting asset gains that far exceed gains made by those using ... Read more

Getting ahead with LinkedIn Sales Navigator

Advisor Tech Tips is one of many resources available to advisors from Putnam Investments. Founded with a belief in the value of expert financial advice, Putnam has a long tradition of supporting financial advisors with business-building and planning resources. Content is offered for informational purposes only and is not meant as an endorsement for any particular app, mobile device, or social networking site.