MOST VIEWED FUNDS FROM LAST WEEK
- Ultra Short Duration Income Fund
- Short Duration Bond Fund
- Income Fund
- Growth Opportunities Fund
- Diversified Income Trust
- Equity Income Fund
- George Putnam Balanced Fund
Headlines you need to know this week — October 8, 2019
More planners choose digital business A growing number of advisors are establishing a virtual business. In a recent report, advisors noted the benefits of having a completely digital business including flexibility when scheduling meetings. Also, clients are receptive to the idea. Many clients travel and are accustomed to using video communications for meetings. Advisors noted that website and blog content become more significant when working in a digital setting.
Choosing a niche business Seeking a competitive advantage, many advisors are choosing a niche for their practice. A recent study found that advisors with a niche practice had 35% higher client growth and 25% growth in revenues. Advisors should consider their current client base in order to identify the demographic for a possible niche business. Next steps include customizing services and marketing to the target audience.
What advisors wish they knew earlier In a recent interview, several advisors discussed what they wish they had known when they first started in the business. Comments included: A professional designation does not automatically attract business; clients can be financially literate but make poor money decisions; and understanding behavioral finance is important.
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