Prospecting to women
Learn how to reach this fast-growing market
Prospecting to women may be one of the best opportunities today for expanding your business. Women are major financial decision makers, and they control an increasing portion of wealth and income in the United States.
Women control the majority of personal wealth in the United States, and the percentage is growing.
Source: New York Life Investment Management, 2020; McKinsey, 2020.
41% of women work with a financial advisor
Source: Bloomberg Wealth Research report, October 2020.
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