Advisors ARE social

The Putnam Social Advisor Survey 2016

Putnam surveyed over 1,000 financial advisors on their use of social media for business.

Key findings

  • Effective use of social media by advisors is no longer controversial or unproven

  • Advisors favor platforms that provide ease of personalized communications

  • Compliance frameworks are well established and generally accommodative

  • Advisor social media use is growing in application and sophistication

Partner with Putnam. Find out how.

Partner with Putnam

Learn how to use social media to prospect, get referrals, and build your brand.